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Noriaki Kano : ウィキペディア英語版
Noriaki Kano

Noriaki Kano (狩野紀昭 ''Kanō Noriaki,'' pronounced (:kanoː noɽiaki)) is an educator, lecturer, writer and consultant in the field of quality management. He is the developer of a customer satisfaction model (now known as the Kano model) whose simple ranking scheme distinguishes between essential and differentiating attributes related to concepts of customer quality. He is a professor emeritus of the Tokyo University of Science. He was Visiting Professor at the University of Rome III during the academic year 2010-2011.
==Contributions to quality==
In the late 1970s and early 1980s Kano and his colleagues laid the foundation for a new approach to modeling customer satisfaction. Kano challenged the conventional beliefs that improving each attribute of a company's product or service will lead to increased customer satisfaction. Kano believed that not all attributes of product or service performance are equal in the eyes of the customer, and that some attributes create higher levels of customer loyalty than others.
One of his well known books is the ''Guide to TQM in Service Industries.''

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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